BRANDING

Throughout multiple projects and experiences, I have become well-adept in understanding and promoting a company's brand in order to acquire and retain more customers. I believe that the brand is central to company's story, values, and insights.

NEO HYPNOBIRTHING
I was extremely lucky for the chance to work for Pulse Digital, a healthcare marketing agency in the UK and help them to develop their new app, Neo, from the ground up. We researched what colors best suited expecting mothers, what names would make the most sense for our message, and how to best write content that stuck with our consumer. We chose the entirety of the branding for the app, including the colors and name used, the voice of the content, and the literal voice of the actress who voiced our videos. We worked with many talented personnel to create the UX design for the app.

WEIGEL'S DIPPIN CHICKEN
Weigel is a local gas station here in East Tennessee that proposed a problem to a group of students and me. They wanted to promote their new hot chicken to the public and have create buzz to the community. As a group, we each had individual teams to work with such as research, social media, and billboards. All teams came together to work on branding. My specific role was billboard design. Using Weigel's established branding and their requested themes, I came up with these mock designs for the company. The first one, ("It's Raining Chicken") ended up being inspiration for a real billboard featured currently!

FREE PEOPLE
A part of my role as a Keyholder is to send our newsletters and memos about trends, brand initiatives, and more. Additionally, I from time to time have to make signage for the store. For this, I made exciting powerpoints, posters, and documents to use. In order to do this I have to understand Free People's branding and messaging to consumers.